Victoria’s Secret, the leading specialty retailer of lingerie and beauty products, opened its fifth Victoria’s Secret Beauty & Accessories concept store in Singapore, JEM on June 15th 2013, in partnership with the Valiram Group.
The opening of JEM is accessible to shoppers and offers an assortment of the widely popular Victoria’s Secret beauty products including fun and flirty prestige fragrances such as the iconic Sexy Little Things Heartbreaker and the newest fragrance, Fabulous Fragrance.
Victoria’s Secret’s unique collection of accessories are exclusive to the Beauty & Accessories concept stores and are perfect for those looking for travel sized gifts. For that glam girl-on- the-go, expect to find a wide range of bags, luggage, passport covers and travel wallets in both nylon and genuine leather to Cosmetic & toiletry bags, sunglasses, bangles and key rings.
So whether you’re looking for fun and flirty fragrances, skin-loving body care or super stylish Victoria’s Secret branded accessories, this assortment is sure to be a favourite!
The design of the new JEM location is contemporary and glamorous. . The façade takes a modern approach with a dynamic storefront. The store interior features sophisticated elements such as black cherry fixtures, lit focal walls, a gallery of iconic black and white imagery, and a video wall featuring Victoria’s Secret Supermodel video footage, showcasing products in an environment that’s sexy, sophisticated and forever young.
Shoppers have been enjoying Victoria’s Secret Beauty & Accessories stores at ION Orchard, 313 @ Somerset, Marina Bay Sands and Resorts World Sentosa.