L’Oréal Singapore Active Cosmetics Opens First Multi-Brand Boutique

Since 1970, L’Oréal Active Cosmetics has, together with the medical community, been developing a vision where beauty is the result of health and skin quality. In December 2013, L’Oréal Singapore Active Cosmetics opened its first multi-brand boutique in Westgate Mall, where all three brands under the Active Cosmetics portfolio – Vichy, La Roche-Posay and SkinCeuticals are available. This is the first Derma Center in Southeast Asia which will provide professional advice and personalized diagnosis for face and hair. Recommended by dermatologists and health professionals worldwide, the three derma-cosmetics brands bring emphasis to the strong values of expertise, integrity and respect of derma-skincare in the new boutique. The Derma Center will be a new shopping place for consumers with each and every skin type, including the most sensitive; proposing a unique experience for derma-skincare.

At the heart of the derma-skincare uniqueness is the expert diagnosis of skin health specialists. The Derma Center houses two advanced diagnosis tools, which together with professional Derma Advisors, will provide accurate personalized advice and product recommendations that ensure the highest satisfaction in terms of performance and tolerance.

The hand-held Derm Analyzer shows 3D visualizations for skin in areas of hydration, elasticity, pores, sebum, porphyrine (sebum under skin), wrinkles and melanin, and for hair in areas of hair loss, density and thickness. For visible and even underlying skin damage, consumers can refer to the SkinCeuticals Precision LED, which utilizes the power of photochemistry for full-face skin diagnosis with clearer visibility of skin concerns including pigmentation, texture, hydration and sebum production.

The Derma Center allows a sensorial and cultural experience with uniquely-furnished spaces that showcases the brands’ history and identity – the Vichy counter has iconic copper pipes and wooden texture bars, La Roche-Posay keeps their clinical image with clean white shelves, while the SkinCeuticals area is decked in glossy black and white which resonates with the brand’s premium status.

The L’Oreal folks sent me a care parcel on Christmas eve with choice picks from the products available at the Derma Center. Traditionally only sold at medical channels like pharmacies and clinics, consumers can now have accessibility to all three brands and can look forward to purchasing latest new launches including Vichy’s hair care range, Dercos, and even enjoy the first SkinCeuticals medi-spa facials in Singapore in the SkinCeuticals spa cabin within the boutique.

Vichy Softening Exfoliating Cream
Contains antioxidant Vitamin E and perfectly rounded jojoba pearls to cleanse pores deep down and gently refine skin’s texture without drying out the skin.

La Roche-Posay Sensi White Trial Kit
Lotion, Essence and Foaming Cream
This range is specially formulated for sensitive Asian skin!

SkinCeuticals Brightening Trial Kit
Simply Clean, Phloretin CF, Retexturing Activator and Ultra Facial Defense SPF50
Physicians and skincare professionals define cosmeceuticals as products on the cutting-edge between cosmetics and pharmaceuticals. Active ingredients in cosmeceuticals are expected to be clinically proven to enhance skincare efficacy. At SkinCeuticals, products provide scientifically proven skin improvement crafted in elegant formulations for customized skincare regimens.

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Derma Centre can be found at Westgate Mall, 3 Gateway Drive #02-33 (S) 608532.

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