This year, SK-II leads Audi Fashion Festival (AFF) with the mantra “Live Your Life, Not Your Age”. As the Official Skincare Partner for the premier fashion event, the prestige beauty brand will be empowering women to look beyond their age and pursue their lives to the fullest.
While fashion traditionally takes up centre stage at AFF, SK-II will be focusing the spotlight on skin’s beauty and age with an exciting lineup of activities hosted at the Tent as well as at its top counters in Singapore.
Discover your skin’s age, change your skin’s destiny.
Your skin has a separate aging “path” from your actual age, as SK-II has discovered with its Magic Ring skin analysis device. As the dimensions of texture, radiance, firmness, spot control and wrinkle resilience have been found to control skin’s overall beauty, skin age refers to the age and condition of skin based on these five dimensions.
This insight will be amplified on the AFF stage, with SK-II supporting the event as its very first Official Skincare Partner. Fashion and beauty lovers are invited to the SK-II Youth Capsule located at the front stage, where they can discover their skin’s age with Magic Ring and learn more about reversing that number.
The SK-II Youth Capsule will also offer a flavour of the brand and its 30-plus years of heritage with a visual display of sake rice – the inspiration leading to the discovery of SK-II’s signature ingredient Pitera – and surprising experiences of its iconic Facial Treatment Essence.
Celebrate with SK-II’s AmbassadorsSK-II’s crop of international celebrity ambassadors will also headline AFF. Acclaimed Taiwanese-Canadian actor and model Godfrey Gao and American actress and model Kate Bosworth will make special appearances. Both brand ambassadors will be making exclusive appearances at select SK-II counters, giving fans the opportunity to get up close with the ambassadors and learn their secrets to reversing skin’s age to unlock crystal clear skin to look your best no matter your age.
The SK-II Youth Capsule will be at the AFF Tent@Takashimaya from 14th May to 18th May 2014.
SK-II three new irresistible collections in celebration of crystal clear skin this season. Read about them here.