Chacott and Freed of London Flagship Opens in Mandarin Gallery

Come April 2014, Singapore’s retail scene was excited as we welcomed the opening of the first SouthEast Asian flagship store for Chacott and Freed of London at the well-placed Mandarin Gallery located within the bustling shopping hub of Singapore, Orchard Road.

Chacott and Freed of London are two of the most esteemed labels in the ballet world. Both labels have a rich history of producing some of the best handcrafted pointe shoes adorned by the top ballet dancers around the globe, making the two labels the go-to brands for professional ballet needs.

Signifying its enormous global reputation, the brands are represented by strong Dance Ambassadors and major ballet troupes that support the art in Japan, Switzerland and Unites States of America, including the prestigious Singapore Dance Theatre. Chacott Freed of London can be said to represent a quality lifestyle and inspiration of the ballet world.

Since its inauguration in 1950, Chacott has additionally expanded its product range and expertise, providing quality apparels and equipment for rhythmic gymnastics. Chacott is an FIG (Fédération Internationale de Gymnastique) supplier and Official Apparatus supplier for Rhythmic Gymnastics to Belarus, 2013 Rhythmic Gymnastics World Competition. Chacott Rhythmic Gymnastics line has been growing fast in prominence and is the favoured range to be used by our very own Singapore National Rhymthic Gymnastics team.
With the rise of yoga as a trendy hobby for ladies in Singapore, yogis looking for fashionable and premium yoga wear will be exhilarated to find Chacott Jazz Dance & Yoga line. The range features quality well-cut basics as well as a highly sought after limited edition apparels launched every season. Those into dance sports can also find luxurious options crafted by the experts behind Chacott in the Ballroom Dance line too.
Most recently, Chacott has also developed a range of professional stage makeup, Chacott For Professionals, to meet the unique needs of stage performers and professional makeup artists. Chacott Loose Powder, in particular, has been highly regarded by those in the know from the industry, a well-known “secret” which has been spread across makeup fanatics across the world!

Chacott and Freed of London have welcomed many high profile celebrities’ following over the years which include, Margot Fonteyn, Vladimir Malakhov, Sylvie Guillem, Nina Ananiashvili, Darcey Bussell, Wendy Whelan, Natalie Portman (lead actress of Blockbuster movie, Dying Swan), Suri Cruise, the late Amy Winehouse, Sarah Jessica Parker, and the list continues to unfold.

Beauty Direct is proud to be appointed the official distributor and local representative for Chacott (ballet, rhythmic gymnastics, ballroom dance, jazz fance & yoga) and Chacott For Professionals. Chacott Freed of London, Singapore will be the first store in Asia outside of Chacott’s home country, Japan.

Image from Cyndi.

With the MyFatPocket girls at the launch! (Left to right: Maybeline, Herine, me, Cyndi.) Thank you Beauty Direct for the invite!

Head over to Mandarin Gallery Singapore, 333A Orchard Road, 03-21A to check out Chacott brand new store.

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