Local start-‐up The Nail Social is advancing into the beauty and lifestyle scene with a brand new concept incorporating an invigorating mix of beauty, F&B and retail, alongside a focus on giving back to society and supporting underprivileged women in Singapore.
A latest addition to the hip Haji Lane enclave, The Nail Social is a novel lifestyle concept salon that offers nail and foot reflexology services (to start in April 2015), coffee and desserts, as well as fair trade retail all housed under one roof. Customers can enjoy full access to The Nail Social’s complete suite of offerings in a luxuriously intimate setting, including a personal iPad pre-‐loaded with movies, games, magazines and books; coffee and snacks before, during and after beauty care; as well as complimentary wine on Friday and Saturday evenings with minimum spend. Customers will also be glad to know that most nail products used are organic, non-‐toxic, fair trade and cruelty-‐free, making their visit to the salon environmentally and socially friendly, and safe, even for expectant mothers. For an added personal touch, all customers’ preferences, from their favourite nail colour to the level of ticklishness, are kept on records and the manicurist will refer to these records at every visit to ensure consistency and personalisation of their services. The Nail Social is also working with Lisa Soon, a reputable spa consultant to introduce an in‐house nail spa treatment menu with products made from 100% natural ingredients, freshly mixed every day.
Aside from offering a relaxing and therapeutic experience for its customers, The Nail Social hopes to further develop this lifestyle concept into a socially responsible enterprise that creates sustainable, positive impact on the community. Focusing on local underprivileged women, The Nail Social has reached out to single-‐mothers, ex-‐offenders and women from low-‐income households, in hope of empowering them with vocational skills training and thereby paving the way for better life opportunities.
The selected women will undergo a professional manicurist course, jointly sponsored by The Nail Social and Singapore’s largest nail school, The Pink Room International Nail Academy, to provide accredited certification to help improve the beneficiaries’ long-‐term employment prospects. Besides offering full-‐time employment within the salon, The Nail Social also embraces flexible working hours for those whose familial commitments might have traditionally prevented them from entering the workforce.
“The Nail Social was established with the aim of helping women with a higher barrier to employment progress from a position of vulnerability to security and self-‐sufficiency. We hope to continue engaging this segment of the society for sustainable impact and positive results, and we look forward to including suitable candidates as part of our core team at The Nail Social,” says Ms Cheryl Ou, co-‐founder of The Nail Social.
As an advocate of social causes, The Nail Social is also extending their support towards other social enterprises in Singapore. Available at the store are desserts procured from stay-‐home single mothers registered with Beyond Social Services (a non-‐profit family services centre) – where proceeds from such sales make up an important source of income for them. The Nail Salon will also be serving a selection of tea and hot chocolate sourced from Puro, a Belgium organic fair trade brand that works towards buying and protecting areas of rainforest in South America. Hello Flowers, another local social enterprise that trains and hires low income women in the art of flower arranging, will also be retailing their masterpieces and conducting related workshops at The Nail Social.
Adding to the vision of The Nail Social, Ms Ou says, “At The Nail Social, we hope that our customers’ experience and overall sense of satisfaction are enhanced, knowing that every dollar spent is not only as a treat to themselves but is channelled into making a difference to someone else’s life.”
The Nail Social is located at 42A Haji Lane, and opens from 11am to 9pm on weekdays and 10am to 8pm on weekdays (closed on Mondays). For more information on The Nail Social, please visit www.thenailsocial.com.