Dorothy Perkins Launches DP Curve

Some looks from DP Curve, modeling by Laura Wells of BGM Models and Wilhemina Models.

UK fashion retailer Dorothy Perkins has announced that they will be launching their own plus size line called DP Curve. Whee!

The retailer presently offers clothing up to size 20 and with their new plus size line, they will now offer up to a UK size 28, which translates to a US size 24. This is one of my mom’s go-to stores for classy clothes and she’s always complained that what they have a little too frumpy for her liking. On the rare occasions, she tries to squeeze into something that is obviously not her size =D

This line is a way for Dorothy Perkins to build on their already popular assortment and extend sizes so plus size women can have access to the clothing that straight size DP customers already have.

The new collection consists of dresses, jumpsuits, denim, skirts, jackets and soft tailoring that have all been designed to fit and flatter. The new line has a mix of classic wardrobe essentials that are perfect for layering as well as luxe pieces and embellishments on some pieces.

There will also be five denim styles included: Super Skinny, Skinny, Boyfriend, Bootcut and Flare.

Mel Mercer, Head of Design for Dorothy Perkins commented:

“Adding a considered, curve conscious collection through DP Curve means that Dorothy Perkins is a one stop shop for every woman on the British High street. The signature handwriting from our core collection can be seen in the product offer but we have used advanced design techniques throughout our fit process to design with a fuller silhouette in mind.”

Some of the other looks:

Dorothy Perkin’s DP Curve launches in USA on Friday, October 9th and prices range from $26 to $110. There’s no Asia launch date yet but typically, new launches reach Singapore shores in months. Just in time for Chinese New year!

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