SK-II Marriage Market Takeover Redefines The “Leftover Woman”

How many women do you know that are above the age of 25 and not married? We might not think twice about it, but these women are labelled “Sheng  Nu” (剩女) in many parts of China. The literal translation of the term is “leftover woman”, denouncing women who are not yet married at this age, and associating them with being undesirable and desperate.

As part of SK-II’s ongoing global #changedestiny campaign, SK-II captured the leftover women speaking up against this negative societal stigma and the pressure that comes with it. The video has gained immense traction, making the “leftover woman” an inspiration to all and a reminder to society of the power of a woman’s right to choose her path and take control of her own destiny.

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